![]() ![]() ![]() Here are more tips on using UGC on Instagram. Ask your followers to submit photos or videos related to your brand, then share the best submissions in your Stories. Hashtags can expand your Stories' reach, and Stories are a way to get people who are searching for certain hashtags excited about your content. Use them-just be sure that your visuals match your brand. The stickers and interactive features are there for a reason. Stick to a single topic in each Story, avoid rambling so people don't click away, and make sure your Stories don't last more than a minute or two max. Here are some best practices for making your business Stories something people want to come back to. The world now has 24 hours to experience your creative genius.ġ0 tips for using Instagram Stories for business When your masterpiece is ready, tap Your Story in the bottom-left corner. ![]() Once you've selected your photo or video, you can add text, stickers, drawings, and interactive elements using the tools at the top of the screen. Tapping the circle snaps a photo holding it starts recording video. How to create an Instagram StoryĬreating an Instagram Story is pretty simple:įrom either the Instagram home screen or your profile page, tap the + icon in the top right, then choose Story.Ĭhoose a photo or video from your gallery, or hit Camera to take a new one. The good news: if you have an active blog or podcast, you can repurpose that content for IG Stories. So before deciding Stories are right for your business, consider whether you have the time to create thoughtful and creative content at a regular cadence, at least a few times a week. Stories are more like puppies: they require a lot of attention to keep them healthy. Just keep in mind that using Instagram Stories isn't like owning cats-you can't leave them alone for a few days and know they'll be ok. The 24-hour shelf life also keeps curious followers coming back to your profile, since today's stories will be gone tomorrow. Stories give you a spot to highlight special offers or give sneak peeks of new products or services-time-bound posts that you don't want living on your feed forever. When people see you responding to comments and starting conversations, they're more likely to check out your profile and smash that follow button. When you interact with your followers through Instagram Stories, you create connections that go beyond simply sharing content. Stories are more interactive: in addition to options like polls and countdown timers, every Story invites your followers to send you a message, with a convenient little chat box at the bottom. Maybe you grabbed a quick photo you want the world to see but it's not "Instagram-worthy" enough to merit a permanent post on your timeline. They're a great way to keep your followers updated on what your business is up to without oversharing on your main feed. So why should you use Stories for your business marketing? ![]()
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